68 percent of news website readers are first-time visitors: Piano
2021-04-26. Don’t underestimate the power of email, which is 2.5 times more effective in acquiring subscribers than users going directly to site (and don’t be afraid to ask readers to pay!), says Piano. The humble email is proving to be an important marketing tool for news publishers. Figures disclosed by Piano during WAN-IFRA’s recent Asian […]
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