Young users and old-school metrics: How 24sata reinvented itself to become Croatia’s top media company
2021-10-12. JoomBoos, owned by Croatia’s top media outlet 24sata, is the country’s most-watched YouTube channel catering to Generations Z and Alpha. During WAN-IFRA’s recent Digital Media Asia conference, Matej Lončarić, Director of Video Operations and media brands JoomBoos & miss7, explained how JoomBoos has monetised its videos and adopted linear TV’s ad metrics to grow […]