Mediahuis’ plan to create a fully data-driven customer journey
2021-10-13. With news organisations increasingly focusing on their digital subscription business, finding ways to improve acquisition and retention of subscribers has become key. Seeking to achieve this in a personalised and efficient manner, Mediahuis is aiming to implement a fully data-driven customer journey. Here’s how they are doing it. Mediahuis, headquartered in Belgium, set itself […]
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