Vision
To be the lead body representing journalists of both the print and electronic media of Sri Lanka, and become the role model for media representation and development within the SAARC region.
Creating a Focal Point for all media personnel to interact and where necessary make joint representations and lobby in the interest of furthering the profession and promoting media freedom
Mission
To create and nurture an informed and discerning public that is committed to democratic ideals, through the development of a competent, professional, independent and accountable media.