Audience engagement at hybrid-model digital media houses: Tips from Scroll
2022-01-01. Scroll, one of the first purely-digital media outlets in India, follows a hybrid business model that includes reader revenue, advertising, donations and more. Karnika Kohli, growth manager at ScrollStack, believes this makes audience engagement very different for Scroll compared to those who follow a single model. “For us, audience engagement is not just limited […]
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