How a German news publisher doubled its digital subscribers in a year
2021-10-29. As reader revenue becomes vital to news publishers around the world, the value of addressing specific audiences rather than general ones is increasingly clear. Two key questions for publishers, then, become: which audiences should they address and how should they go about it? During the past year, Germany’s Kölner Stadt-Anzeiger (KStA) began answering these questions for […]
How a German news publisher doubled its digital subscribers in a year Read More »