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New lab will help 21 news organisations from Latin America boost their digital advertising revenue

2021-09-09. Twenty-one news organisations across Brazil and Spanish-speaking Latin America have been selected to participate in the 2021 GNI Latin America Advertising Revenue Lab.

Led by the Google News Initiative and organised in collaboration with digital consultancy Media.Monks and WAN-IFRA, the programme will provide a diverse cohort of media organisations with personalised, hands-on support to help grow their advertising businesses.

From Brazil:

From Spanish-speaking Latin America:

During the fourteen-week program, participants will receive tailored consulting and support to develop their digital content and distribution strategy, optimize their website and advertising technologies, and establish or refine a sustainable stream of digital ad revenue.

“We’re incredibly excited to work with this group of publishers to accelerate their digital transformation.  Growing ad revenue will be a key focus for this program, but we will also work together to build new skills and mindsets to succeed in a digital future,” said Ben Monnie, Director of Global Partnerships Solutions at Google.

“The digital media ecosystem is complex and challenging for many medium and small media companies in Latin America”, said Rodrigo Bonilla, Director for the Americas at WAN-IFRA. “This lab will provide extremely useful tools, insights and guidance for news organisations to increase revenue from digital advertising and have a more robust digital presence.

The GNI Latin America Advertising Revenue Lab is part of the GNI Digital Growth Program.

Launched in 2020, the GNI Digital Growth Program was designed with industry experts and news publishers across the world to help small-to-mid-sized news organisations achieve digital success through free play books, interactive exercises, digital workshops and labs.


ABOUT WAN-IFRA The World Association of News Publishers, or WAN-IFRA, is the global organisation of the world’s press. Our mission is to protect the rights of journalists and publishers around the world to operate independent media. We provide our members with expertise and services to innovate and prosper in a digital world and perform their crucial role in society. WAN-IFRA derives its authority from its global network of 3,000 news publishing companies and technology entrepreneurs, and its legitimacy from its 60 member publisher associations representing 18,000 publications in 120 countries.

ABOUT THE GOOGLE NEWS INITIATIVE The Google News Initiative is Google’s effort to work with the news industry to help journalism thrive in the digital age. Our efforts focus on three pillars: working with the news industry to evolve their business models and drive sustainable growth, elevating quality journalism and empowering news organizations with new technology.

Source – https://wan-ifra.org/2021/09/new-lab-will-help-21-news-organizations-from-latin-america-boost-their-digital-advertising-revenue/

Written by – Rodrigo Bonilla

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