2021-04-21. Effective collaboration between scientists and the media is critical in shaping the public’s understanding and ability to act on climate change.
The latest podcast episode from the QUEST project looks at the challenges that scientists and journalists face when communicating about climate change. How can journalists work with scientists more effectively when covering the climate? Rather than just feeding the public with negative stories, how can journalists educate and inform their audience, and help build the public’s agency and ability to respond to the crisis?
WAN-IFRA’s Global Alliance for Media Innovation is one of the partners in the EU-funded project QUEST – QUality and Effectiveness in Science and Technology communication. Interested in knowing more about QUEST? Head to the project’s website.
Written By: Teemu Henriksson